tags: #publish links: [[Small Piles Of Words]] created: 2021-07-29 Thu --- # Poor branding choices: Fairy Floss The Tooth Fairy’s recent product launch at her admittedly wittily named dental conference[^fair] has been widely condemned, due both to the inadequacy of the product and the obvious conflict of interest. *(written June 2018)* [^fair]: *The Tooth Fair*. Can't believe you didn't get that.