tags: #publish links: [[Management]], [[Management Articles]], [[Communication]], [[Teams and Teamwork]] created: 2021-03-12 Fri --- # Trust Equation https://trustedadvisor.com/why-trust-matters/understanding-trust/understanding-the-trust-equation Trustworthiness = (Credibility + Reliability + Intimacy) / Self-orientation These add up: **Credibility**: experience / knowledge **Reliability**: history, actions, visibly doing what you said you would **Intimacy**: safety/security we feel with someone (e.g. that they. won't violate confidentiality) This diminishes the whole thing: **Self-orientation**: if we appear to be focused on what we want to get out of the interaction, this negates / dilutes all the other factors that lead the other person to trust us.